Adding qualification questions without losing every response
Choose qualification questions that change the next action, fit platform limits and help produce usable enquiries.
Building a report that separates acquisition from remarketing
Classify campaign roles, build comparable reporting rows and keep uncertain delivery visible when reporting acquisition and remarketing.
Configuring TikTok purchaser exclusions and audience refresh
Checking event values and currencies in paid social reports
Checking mobile page friction before changing targeting
Inspect paid social mobile page access, loading, controls and form friction before editing audience targeting.
Checking permission to advertise from a creator identity
Checking product feed fields before a catalogue launch
Checking whether a lookalike source represents valuable customers
Audit a lookalike source for confirmed customer value, recency, geography and platform eligibility before using it for acquisition.
Checking whether reported efficiency comes from existing customers
Choosing a landing-page action for cold audiences
Choosing a paid social objective before selecting placements
Choose a paid social objective from the action you need, check the optimisation goal, then assess eligible placements and the customer journey.
Choosing a retargeting window from the purchase cycle
Choosing product proof instead of unsupported ad claims
Comparing concepts before testing minor design changes
Define distinct ad messages, compare them on a useful outcome and decide when a smaller creative edit deserves its own test.
Comparing instant forms with website enquiry forms
Comparing platform-reported results with first-party sales
Deciding when to reduce spend instead of chasing volume
Use business value, fulfilment and measurement checks to decide when to reverse a paid social spend increase or pause affected promotion.
